We often discuss the value of hiring global talent, from accessing a larger talent pool to saving time and money on recruiting efforts. However, have you considered your value to job seekers from around the world?

To enjoy the benefits of global hiring, you must look more closely at your existing recruitment strategies and find ways to make your company more enticing to top global talent. Not sure where to start?

In this article, we’re sharing nine tips to help you attract the best job seekers worldwide while streamlining your hiring process.

Nine ways to improve your global recruitment strategy

A carefully planned — and regularly reviewed — global recruitment strategy will help you attract the most talented job seekers to your company. If you’re not sure where to begin, start with these nine tried and true practices:

1. Write better job ads

To attract better candidates, publish better job ads. The following are some of the most important factors to keep in mind:

  • Keep it short and sweet – Job ads between 100 and 300 words tend to perform better than longer ones.
  • Include compensation information –This is the most crucial detail for 61% of job seekers.
  • Align tone and culture – Make sure the language you use in your job ad mimics your company culture; this increases the likelihood that candidates who are a good culture fit will apply.

Keep your job ads readable, too. Use short sentences and paragraphs, clear headings, bullet points, etc.

2. Tailor value propositions to specific locations

A strong employee value proposition (or EVP) helps you connect with the most suitable candidates and encourages them to apply. Remember, though, that your value proposition should reflect the values and priorities of people living in different areas.

The automotive manufacturer Tata Motors did this by tailoring the value proposition to each primary market. For example, in India, the company highlighted the quality of its management. In China, they focused on development opportunities.

3. Highlight company culture

Company culture plays a critical role in people’s decision to apply for a particular job. Remember that some aspects of company culture are desirable across the board, regardless of the job seeker’s country.

To attract people who are a good culture fit, list the character traits and soft skills you want to see in future employees. The following are some examples you might include:

  • Self-motivated
  • Creative
  • Good communicators
  • Tech-savvy
  • Accountable
  • Emotionally intelligent

Combine these soft skills with hard skills to describe the ideal employee for your company.

4. Offer benefits that benefit everyone 

For many job seekers, benefits matter just as much as, if not more than, compensation. It can be hard to offer benefits that appeal to everyone when hiring globally, though. Start with benefits that just about everyone can enjoy.

For example, you can choose a health insurance plan that caters to global remote teams. You can also offer stipends or reimbursement for other health and wellness-related services, like gym memberships, mental health care, or massages.  

5. Emphasize flexibility

Flexibility is another vital benefit that nearly all job seekers value, regardless of location. If your employees are located all over the world, it’s not realistic or necessary for them all to clock in at 9 am and clock out at 5 pm. Instead, offer a flexible work environment that allows employees to work when and where it’s most convenient for them. 

Flexible schedules increase productivity and reduce stress. They also allow your employees to enjoy a greater sense of work-life balance.

6. Learn to navigate cultural barriers

It’s vital that you learn how to navigate cultural barriers and communicate with employees from various countries.

If you expect all employees all over the world to adjust and assimilate to your culture, you’re not offering a very supportive or accepting work environment. Instead, look for ways to develop better cross-cultural communication.

Get to know your employees and learn about cultural norms, differences in how people from their country work, and what they expect to get out of the job. These actions will help you create a better, more collaborative company culture.

7. Provide personal and professional development opportunities

In addition to developing your own cultural competence, provide opportunities for your employees to do the same. In other words, look for ways to help them develop new skills, too.

For example, you can pay employees to complete online courses or attend in-person seminars to help them advance in their careers. If you invest in your employees’ development, you show them that you care. You also increase the likelihood that they’ll stay loyal to your company long-term.

8. Organize regular gatherings

Your employees might be located across the globe. However, that doesn’t mean you can’t still find ways for them to come together and become better teammates.

Host virtual happy hours, trivia nights or coffee chats to give employees a chance to connect and build stronger relationships. You can also use tools like group chats or shared documents to provide opportunities for employees to communicate throughout the day and stay on the same page.

9. Use the right technology

Nowadays, it’s easier than ever for companies to recruit employees from across the globe. With the help of technology for hiring remote workers and training new employees, you can get everyone up to speed and ensure they have the information and skills needed to do their jobs well.

Look into tools that unify communication and help employees stay in touch regardless of where they’re located. These tools help your employees feel that they’re part of a team and allow them to do their jobs more efficiently and effectively.

Attract global talent today

From writing better job ads to investing in remote hiring tools, there are lots of steps you can take to improve your global recruitment strategy. Do you need more help attracting and retaining global talent? If so, Outstaffer.com is here for you. 

At Outstaffer.com, we help companies recruit, hire, onboard and employ top talent from around the globe in just a few clicks. We handle the legal hurdles and backend hassles (like benefits, taxes, payroll, tech and onboarding), so you can focus on running your company. 

Plus, with solutions like Managed Devices, Workforce Monitoring, and VR Workplaces, we give your remote employees everything they need to thrive. 

Schedule your demo now to see what we’re all about.

Feb 20, 2023
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